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The South African Institute of Auctioneers (SAIA) was founded in 1989 to provide a clear set of industry standards that promote the ethical practice of the auctioneering profession. SAIA is the national association for auctioneers and the stakeholders and clients of the auctioneering industry in South Africa. 

SAIA was ‘built by auctioneers, for auctioneers’ and represents corporate, small business and individual auctioneers across a range of disciplines.  SAIA strive to establish a professional, ethical auction industry through proper education and support offered to its members. SAIA also have the publics’ interest at heart, protecting them, and educating them about the auctioneering industry and the advantages to utilise it as an effective means to buy and sell goods and assets.

SAIA is responsible for building and maintaining good relationships with its stakeholders to the benefit of its members and the public.

SAIA members must meet specific legal requirements, be in strict compliance with the Industry Code, the SAIA Code of conduct and be members of the requisite affiliated associations.


The South African Institute of Auctioneers (SAIA) aspires to be the number one go-to professional auctioneering association in South Africa.


The South African Institute of Auctioneers (SAIA) is committed to offering professional services to both Sellers and Buyers, by equipping, educating and regulating SAIA members to operate professionally and ethically at all times. – SAIA “The voice of the auction industry”

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