Because Barco Auctioneers is so serious about sustained business and the role of client satisfaction in ensuring return trade, it will never do anything to compromise its standing in the eyes of sellers, suppliers, and sales attendees.
Yes, you've read right - sales attendees.
Because Barco is thoroughly acquainted with the dynamics of disposals, it knows that it's not only bidders that are attracted to a sale. In fact oftentimes the company's auctions attract onlookers, browsers, and other interested people purely out of curiosity. The value of the company's marketing in this regard should also not be overlooked.
Be making sure that people believe what they see and don't walk away with the feeling that they've been bamboozled by auction trickery; Barco fosters an interest in active auction participation among uninitiated buyers. It's not unusual for many first-time bystanders to return as registered bidders to the next Barco auction.